What if your startup could go viral on day one? For Jure Sotosek, the founder of ParakeetAI, that was less a hypothetical and more of a business plan. His AI-powered interview assistant tool started generating sales within the first week, all driven by short-form organic content. Just three months after launch, ParakeetAI had its first €1,000 revenue day, proving that for the right kind of SaaS, virality isn’t a bonus. It’s the engine.
Revel in the tales of breakthroughs redefine how we interact with technology and the transformative impact these advancements have on industries and society as a whole. As we turn the pages of this saga.
My last project, WrumerSound, was an e-commerce brand selling car gadgets. It followed this same idea and was very successful, gaining nearly 200 million views across TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels over the past year.
Jure Sotosek
Jure had already found success in e-commerce, scaling a car gadget brand to nearly 200 million views across TikTok, Instagram Reels, YouTube Shorts, and Facebook. But logistics were a constant headache. With ParakeetAI, he pivoted to SaaS, chasing something more margin-friendly, but still built for virality.
The core idea was an AI tool that listens to your job interviews and suggests real-time answers using ChatGPT. It was bound to divide opinion, which was exctly the point. “I focused on choosing a product that could naturally go viral, something interesting, surprising, or that gets people talking,” Jure says.
Building the MVP in a Weekend
Execution moved quickly. After analyzing the competition, Jure built a working prototype in just three days using NextJS, Stripe, Speechmatics, and ChatGPT. A Webflow-based landing page went live shortly after, built for €1,000 by an agency. Within three weeks of the initial idea, ParakeetAI was accepting payments and ready to scale.
There was no elaborate launch. No Product Hunt campaign. Just short-form videos posted on TikTok, Reels, and Shorts. Sales started almost immediately. “Most projects never reach that point. That first sale validated everything,” he reflects.
Growth Through Controversy + Content
The strategy was straightforward: make short-form content every day. Two videos daily became the norm, with plans to scale that to ten. The virality didn’t come from flashy visuals but from the inherent controversy of the product itself, using AI to help you get a job.
Organic content proved to be far more effective than paid ads. It converted better, had higher margins, and came off as more authentic. Jure emphasizes that pairing short-form content with an intrinsically viral product is what drives compounding returns.
Reddit posts brought in a few extra customers, and early experiments with Google Ads showed promise. SEO, he believes, will be an important channel longer-term, but organic video content is what built the flywheel.
ParakeetAI isn’t just marketing-first. It’s lean, fast, and obsessively focused on momentum. The product is minimal by design, built to get feedback quickly and iterate only when users validate the need.
One of Jure’s biggest lessons? Focus everything on the first sale. “Before you succeed, it’s easy to doubt yourself,” he says. “But once you make your first bit of money online, it gives you energy and confidence that’s hard to describe.”
That energy powers the next milestone, and then the next. 10 sales. 100. More features. More videos. More experiments.
Focus entirely on making that first sale. Don’t worry about scaling or big goals at the start, put all your effort into achieving that one win. Once you do, the motivation and confidence you gain will make the next steps much easier. After that, aim for 10 sales, then 100, and so on.
Jure Sotosek
The secret to ParakeetAI’s traction isn’t a clever growth hack. It’s a founder who understands distribution.
Jure didn’t start with a perfect SaaS model. He started with an idea he could launch fast and market harder. He avoided overbuilding, shipped early, and stayed ruthlessly close to what the audience responded to.
And when it came time to train his team? He didn’t fall back on abstract documents or static tools. He sat down with each team, marketing, sales, ops, and walked them through exactly how AI would improve one meaningful task in their workflow. “The key is giving people a real outcome to own,” Jure says, “not just a new tool to memorize.”
In an ecosystem where virality is too often an accident, ParakeetAI is proving it can be a business model.
