Logan Forsyth never planned on building a 100-person content machine, but the opportunity became too obvious to ignore. After nearly a decade spent immersed in digital marketing, trying everything from Facebook ads to mastermind programs, he noticed something few others were capitalising on: the rise of short-form content as a reliable, repeatable growth engine. When his business partner Spencer helped grow Iman Gadzhi’s YouTube channel from 340,000 subscribers to over 3.5 million in under a year using a network of sub-accounts posting clips daily, the numbers were too compelling to overlook. In four months, they generated nearly half a billion views without spending a cent on paid media, proving that the model worked. That success became the prototype for Media Scaling, a company built on scale, automation, and guarantees.
The first client was secured through a referral introduction and closed on Zoom for a $35,000 a month retainer. That one sale paid for the first twelve hires. By month two, revenue had doubled to $70,000 and the team had grown to over 20 people. Within two years, Media Scaling had passed $5 million in annual revenue, with monthly income now ranging between $350,000 and $500,000. The team, now approaching 100 full-time staff, manages more than 26,000 pieces of content per month, reaching billions of views across TikTok, YouTube Shorts, Instagram, Facebook, Snapchat, and LinkedIn.
I knew there was immense value in this service for the right brands and nobody else in the market was doing this yet, we largely have pioneered this new growth model for brands.
Logan Forsyth
The System Behind the Scale
The heart of Media Scaling’s success lies in systematising what most creators struggle to do consistently. Every client is promised a guaranteed number of views, up to 150 million organic views in 90 days, a bold claim underwritten by internal infrastructure. This includes a full-time engineering team building internal tools, a proprietary API scraping system for performance tracking, and an AI-enhanced workflow that supports each layer of the operation. From hook writing to analytics, each part of the content journey is carefully engineered.
The agency breaks down long form podcasts, webinars, and interviews into short-form clips, formats them for multiple platforms, and schedules them for daily posting across a network of branded and anonymous accounts. Rather than rely on a single viral hit, the model creates consistency at scale, which results in cumulative viewership and exponential follower growth. To date, their clients have gained more than 24 million followers and logged over five billion views.
How Clients Are Acquired and Retained
Client acquisition began simply with cold email. The subject line promised 100 million views in 90 days and achieved open rates as high as 80 percent. Logan and his team were highly selective in who they pitched, focusing only on creators, personal brands, and businesses that had strong long-form content and monetisation potential. Their approach was different from traditional agencies because they refused to take clients who were unlikely to generate returns. The confidence to say no came from having a strong offer and a highly qualified pipeline of leads built through cold outreach, podcast appearances, and referrals.
Retention is driven by results, each client receives detailed performance reporting, Slack access to their project team, and a level of service that rivals in-house staff. Media Scaling does not rely on ad budgets or paid promotion. Everything is organic, which increases profit margins and reduces client risk. The agency has helped brands like Fashion Nova, Pray.com, Marie Forleo, and Grant Cardone generate millions in additional online sales, largely by increasing content reach and improving the efficiency of content distribution.
Building the Right Team
Logan describes hiring not as a task but as a sales funnel. Each job posting is written to attract candidates who are mission driven rather than purely financially motivated. Applications are filtered through custom built AI tools, then narrowed down using video submissions and situational assessments. Top level hires are asked to submit 90 day plans and while speed matters, so does alignment, new hires are onboarded with clarity and expectation, not just instructions.
The organisational chart at Media Scaling includes editors, writers, social media managers, data analysts, account managers, and automation engineers. There are strict systems for recruitment, onboarding, and performance review. Talent is viewed as the most important investment in the company, not a cost centre, but a growth engine.
You should not look at hiring team members and salary as an expense but rather the highest leverage investment vehicle for growth.
Logan Forsyth
Lessons and Mistakes Along the Way
The company made mistakes early by overpromising on guarantees, which led to periods of unprofitable delivery even when results exceeded industry benchmarks. They learned that setting realistic expectations was as important as overdelivering, onboarding processes were also underdeveloped in the beginning. Clients lacked clarity on what to expect post-payment, leading to early churn. These issues have since been addressed with standardised onboarding calls, written timelines, and visible dashboards that clients can reference anytime.
Another lesson came from underinvesting in reporting, while content was being produced and results were being achieved, the clients could not always see the direct correlation to growth. The company has since built better tools to show not just output, but outcomes with reporting is automated, visual, and client-facing, offering insights that go beyond vanity metrics.
Why It Works and What Comes Next
Logan attributes the success of Media Scaling to a few key things, creating a bold offer with a tangible guarantee, narrowing down an ideal client profile, hiring world class talent, and leveraging AI and internal tools to drive efficiency. But beyond the systems and numbers, there is a deep belief in long term thinking. Logan is not trying to build an agency that sells in three years, his vision is to make Media Scaling the number one marketing firm in the world, and he is building with a fifty year timeline in mind.
There is no equity capital involved, no outside investment, and no board to answer to, so while the agency grows month after month using the profits it earns, reinvesting into people, product, and technology. With over $5 million in ARR already achieved and monthly revenue pacing toward $1 million, Media Scaling is a case study in how systems, offers, and execution can scale a modern service business far beyond the expectations of traditional agency models.
