When Jaume Ros launched Clicks.so, he wasn’t trying to disrupt SEO. He just wanted to make somethingjfordable that worked.
After nearly a decade working in SEO and three years building an audience on YouTube, Jaume had heard the same thing over and over: “Why are all the decent SEO tools so expensive?” Tools like Ahrefs or Semrush were priced at $100-$200/month—out of reach for beginners, indie hackers, and small business owners. So Jaume decided to fill that gap himself.
The concept emerged from recurring feedback he received through his established YouTube channel focused on SEO. Viewers frequently expressed that the existing platforms were overkill for their needs or budgets. Instead of diving straight into development, Ros validated the idea with a simple landing page and a waitlist. Through his YouTube and Twitter presence, the waitlist grew to over 400 in the first month.
Before building anything I started with just a landing page with a waitlist and talking about it in my youtube videos, and mentioning it on twitter …within the first month there were more than 400 people on the waitlist.
Jaume Ros
Testing Demand First
Before writing a single line of code, Jaume set up a landing page with a waitlist. He mentioned the idea in his YouTube videos and tweeted about it. Within the first month, over 400 people had signed up.
That was the validation he needed.
Once the waitlist passed 500 signups, Ros began building the MVP. Drawing from prior experience at a coding bootcamp, he tackled most of the development himself. Over a 5–6 month period, and with occasional support from freelance developers, he crafted the initial product. Notably, ChatGPT became a major coding assistant as its capabilities matured during this time.
Even though his coding skills were limited to a bootcamp he’d done years earlier, Jaume used the project as an excuse to dive back into development. Over the next 5-6 months, he built the MVP himself.
The build was lean. Aside from time, financial costs were minimal—funded entirely from savings accumulated through client SEO work. The MVP offered a clean subscription model: users paid for a fixed allotment of SEO data each month, with usage tied to their plan.
Initial costs were minimal—mostly just his time, plus some savings from previous client work. The model was straightforward: a monthly subscription with tiered limits on SEO data access.
Launching a Lightweight MVP
The first beta launch was modest but effective. Jaume emailed the 1,000+ people on the waitlist, posted about it on Twitter, and got some support from SEO contacts who reshared the post. His goal was to get 50 paying customers.
He hit that within 24 hours.
That first day brought in $900 MRR. It was a strong signal. He spent the next three months improving the UX, reducing churn, and fixing bugs. When he relaunched the app publicly with a cleaner UI and revised pricing, it added another 20-25 paying customers and pushed MRR over $1,000.
Finding Early Traction Channels
Clicks.so grew through a few key channels:
- YouTube: Jaume’s SEO-focused videos drove consistent traffic. With thousands of views each month, it remained his most valuable acquisition channel.
- Twitter: Using a social listening tool, he set alerts for mentions of expensive SEO tools. When people tweeted asking for alternatives, Jaume was among the first to reply. Some of those tweets reached thousands of impressions.
- Affiliate marketing: Using Tolt.io, he launched a referral program with 30% lifetime recurring commissions. It generated over $3.5K in revenue alone and attracted influencers with relevant audiences.
These three levers gave Clicks.so a strong foundation to grow without ad spend or a sales team.
Down To The Numbers
As of the latest update, Clicks.so:
- Generated $4,000/month in MRR
- Has 160 paying customers
- Operates at a 70-80% profit margin
Growth has been steady, increasing 10-20% month-over-month since launch. Some seasonal churn during the summer slowed progress slightly, but overall momentum remained positive.
Acquisition
In early 2025, Ros decided to sell. The product had reached a stable point, and he was ready to transition to new ventures. A casual mention of a potential sale generated 14 inbound offers in a single day.
Ultimately, Clicks.so was acquired for a five-figure sum, valued at a little over 3x annualized profit. The buyer was familiar with Ros’s public journey and had domain expertise in SEO—offering a strong fit for further scaling.
In total, Clicks.so earned over $12,000 in revenue within seven months, and the acquisition capped off a successful solo SaaS build with no external funding or team.
Just keep going – and don’t stress too much over the day-to-day.
Jaume Ros
